College Admissions Essay: Ebony and Infinity :: College Admissions Essays

Diversity Statement - Ebony and Infinity "According to the National Children's Defense Fund handout in front of you, 'One in every twenty-one thousand black women receive a Ph.D. in mathematics and/or any of the natural sciences,'" my professor explained. "If you use these figures, that means you have a better chance of being struck by lightning than of earning a doctoral degree." My heart stopped after hearing those numbers, for I was a black female student planning to earn a Ph.D. in mathematics. I asked the teacher if he was sure that those statistics weren't a misprint. He replied, "These are the correct figures." I was in disbelief while my instructor continued to discuss the other chances black students had in different fields. Still shocked hours later, I analyzed why I chose math as my major. I was strong in math; I enjoyed manipulating the equations; I loved the concepts found in the subject; Furthermore, I adored the logical thought process. Even though I had established why I chose my major, the thought of my chances continued to upset me. That is the reason why I find it so important to strive for a Ph.D. in mathematics. I believe I can beat those odds, set a positive example, and hopefully inspire others to help change those statistics. Being strong in my field, I decided to apply for a position as a math tutor. I received the job. I also ran for the freshman representative for Minority Achievers in Science (MAS) and was voted in. The experiences have helped me develop my skills and help others. As a tutor, I aid students in seeing the concepts; then they do well. In addition, I represent MAS, and they feel comfortable with my representation. Nothing makes me feel better than being around people and helping them. By getting a degree of my choice in mathematics, hopefully I will set an example for my two younger sisters. I am the first in my family to attend a four-year university. My effort to pursue my education is a good example for my sisters. I not only want to succeed, I want to raise their expectations and see them succeed also.

Albert Einstein :: essays research papers

What I find most admirable about Albert Einstein is the way he thought up his theories and had the ability to conduct experiments on them. By doing this, he answered many questions of the scientific realm of the world. Some of the traits I admire are: 1. A trait I admire is his curiosity because he always wanted to find out how things worked. When he was five years old his father gave him a compass. It was a mystery to him. He wanted to know why the arrow always pointed north. His father explained magnetism to him, but that explanation didn't make the invisible power less mysterious. When he was older, he learned more about magnets. He knew that the earth's magnetic field made the needle point north. Since I am also very curious about how things work, this trait is one that I definitely share with him. Another trait that I admire is that he was a friendly teacher with a sense of humor, and that is what his students liked about him. In 1909 Albert was offered a position as an associate professor at the University of Zurich. His friendliness and sense of humor made him popular with his students even though they thought he was a little strange. How did they think he was strange? Well, on his first day of class he came dressed in pants that were too short and he had his notes on a single scrap of paper. But after talking for a few minutes, his students knew that they had a very special teacher. He cared about physics and about his students. He enjoyed talking to his students and would interrupt his own work just to help them. He was always welcoming questions and often invited his students to a local cafe or his home to continue classroom discussions I found that teachers I had in the past who were friendly made learning more interesting. Another trait was that he was good at math. Albert didn't care for school. The only subject he did like was math because figuring out problems was easy and fun for him. His uncle introduced him to algebra when he was eleven years old because he knew Albert enjoyed working with numbers. Albert was so good at algebra that he was soon ready for an advanced type of math. At twelve years old, Alberts friend, Max Talmud gave him a book on geometry. The book captured his imagination and opened up a whole new world of logic. He considered geometry as a kind of miracle, like the compass. He had no trouble going through the book and solving all the problems. He soon taught himself the more advanced form of math called calculus.

Frankenstein: Nature vs Nurture Essay

Twins are commonly used to study the effects of nature versus nurture. Ones immediate surroundings define who they become later on in life. The environment plays a huge role in the development of humanity through cultivating personality, character, beliefs, and many different aspects in a person’s life. Different environmental influences provide for a variety of people. In terms of the literary selection Frankenstein by Mary Shelley, the author’s view on Nature vs. Nurture is that the development of an individual revolves around nature. Firstly, the creature conceals wantonly emotions due to the flagrant mistreatment of society. Frankenstein exclaims â€Å"The love of another will destroy the cause of my crimes, and I shall become a thing of whose existence everyone will be ignorant† (Shelley 106). If someone is being shown love and kindness, they will be prone to reciprocate these emotions. As Frankenstein is persuading Victor to create him a female he commiserates with humanity exclaiming, â€Å"I shall feel the affections of a sensitive being and become linked to the chain of existence and events, from which I am now excluded† (Shelley 106). Long term advantages for learning behavior and for the development of physical and mental health are obtained through stabilizing secure, receptive, and nourishing relationships. The creature learns this is early on in life which is beneficial, so he can carry out illustrious and consistent acts which is the key sustaining the foundation of a prevailing lifestyle. At first, the creature is destitute in expressing himself, however as he matures, he is able to manifest dissimilar emotions. Frankenstein verbally analyzes himself through concluding, â€Å"I am malicious because I am miserable. Am I not shunned and hated by all mankind† (Shelley 104). Learning through the acts of society and constantly being around certain attitudes attaches to the creature’s senses and he adapts. By virtue of observing and grasping certain ideals of life.

Aat Icas

Nature and structure of Inkwell Limited Inkjet supplies a complete range of re-manufactured Inkjet and toner cartridges that are compatible with all major printers. The company has a head office in Birmingham, where its management and accounts team are both located. It sells its products through a nationwide chain of high street shops or from their 24/7 online shop. The company was formed seven years ago by two of the three controlling shareholders The current shareholding percentages of IWL are: †¢Paul Farnon (managing director) – owns 40% of shares Victoria Dawson (sales director) – owns 30% of shares †¢Anil Gupta (finance director) – owns 30% of shares Two of the founding directors have previous experience in the printer cartridge sector. As a result of their knowledge they knew a strong demand existed for less expensive and more environmentally friendly products. The main objective of the entity is to offer a facility where customers are able to exc hange their used cartridges for a 10% discount against the price of a replacement cartridge.The next step is for Inkwell to send the cartridges to a small number of manufacturers to refill them. Inkwell strives for quality products and make clear to the manufacturers that the yield must be as good as the originals. The company operates a Just In Time policy for their retail shops and holds enough stock in their online to shop to be able to deliver goods the day after purchase. These strategies are aimed to minimize inventory-holding costs. In the period the company has been operating it has seen a stable growth.They currently have a turnover of more than ? 16 million. The number of employees is estimated to be around 180 and all of who are full-time. Inkwell Ltd adopts a hierarchal or ‘tall’ structure (see appendix). A hierarchy is a series of level of people, which each level control by the level above it. These types of organisational structures are typical for a larg e company, where accounting systems are the responsibilities of the finance director, centralised, and strictly controlled. The accounting Function is of a reasonable size made up of eight employees

The Life of Mikhail Gorbachev

Kelsey Murray World History 26 February 2013 Nick Williamson The Life of Mikhail Gorbachev Mikhail Gorbachev’s life began much like many children in the small village of Privolnoye. His parents were peasant farmers but when the collectivization program took action, Gorbachev’s father went to work for the government. Only ten years old when the Nazis invaded the Soviet Union, Gorbachev experienced his father being drafted into the Soviet military. After four torturous years in the military, Gorbachev’s father survived. Mikhail Gorbachev was known as a hard worker, excellent student and did his best to help support his family.His interest in politics lead him to join the Komsomol. Gorbachev wanted to exceed in everything he did. He decided to apply to the prestigious Moscow State University to further his education. After being accepted he decided to study law in order to better his speaking and debating skills, which would help in his political career. While in co llege he met Raisa Titoenko and fell in love. The two married in 1953 and four years later had their first and only daughter whose name was Irina. The start to Gorbachev’s political career began with the promotion into the Communist Party.He eventually received the highest position, first secretary. National politics is what he was striving for and at age 47 he obtained the position as the youngest member of the Politburo. Gorbachev had lots of experienced behind the scene working with General Secretary Yuri Andropov and felt that he was ready to achieve the title, General Secretary. After failing once he tried again and became the leader of the Soviet Union. Gorbachev had a strong belief that the Soviet economy needed reforms. He did something many citizens never saw coming. He allowed and encouraged citizens o freely voice their opinions. He also allowed Soviet citizens to travel, cracked down on alcohol abuse, and pushed for the use of computers and technology. He’s most impressive movement was the deal he made between the Soviet Union and the United States. The two countries competed with each other over who could produce the largest cache of nuclear weapons. He met with Regan and agreed to stop making nuclear weapons, to end the arms race. Gorbachev did many good things for the Soviet Union and was even awarded the Nobel Peace Prize in 1990 but yet many citizens disliked Gorbachev having ower and continued to be critical towards him. Did the citizens have a reason to be critical? The answer is yes. Gorbachev’s reforms did not help the Soviet Union’s economy but actually weakened it. This caused many countries to abandon Communism and many republics within the Soviet Union demanded independence. All the pressure from the failing economy proved too much for Gorbachev and he resigned as president of the Soviet Union on December 25, 1991. (Rosenberg) Works Cited Rosenberg, Jennifer. â€Å"Mikhail Gorbachev. † About. com. 26 February 2013. http://history1900s. about. com/od/people/p/gorbachev. htm

Integrated Marketing Communications Essay

Answer1: The Vocalpoint program launched by P&G was a well sought out mean to market the products by using the word of mouth marketing strategy. Inclusion of the mothers from around the country was a cunning decision made by the managers at P&G the reason for this being was that mothers are the ones who usually purchase the products for the household or domestic use so convincing them and then make them work in marketing the new offering so an immaculate move by the management of P&G. Another benefit which P&G gained by devising this Vocalpoint program was that, housewives are hard to target as they do not use technology that often, rather they spend a big part of their leisure time in gossiping with their friends hence the best possible way to market the offerings to them was by this word of mouth publicity. P&G earned pretty much short term and long term benefits by applying this strategy; the most outstanding one was that launching this program helped the firm in increasing the sales by a considerable extent which obviously is the sole aim of launching any marketing campaign. In addition to this external clients of P&G also earned huge profits by using this program and so as a result P&G got its share in the profits, this amount was as higher as 1 million USD. The job of the R&D department got less hectic as it was able to get the desired feedback on the latest products; this was helpful for it in making changes to the existing products and also to the ones which are undergoing the process of development. One of the long term benefits which came to P&G’s way as a result of this program was that it got a solid loyal customer base on which it can capitalize in the forthcoming years. The ‘connect and develop† program of P&G also got immense support as a result of this program and the marketing intelligence of the company overall increased. Better customer relationship management is also one aspect of the Vocalpoint program which was advantageous for the firm because it helped the managers in comprehending the consumer’s mindset and thus forecasting the consumers’ behavior became easily. The customers on the other hand became increasingly brand loyal to the company as they were getting tailor made products for themselves because P&G was able to understand their latent and covert needs in an adept manner like no one else was doing. The overall impact of this project on the position of the firm was immaculate as it was a win-win situation for the company; the managers were getting the ins and outs of the target market in no time whatsoever so the overall time consumed in the processes of product development got reduced. This decrease in the overall product development time acted as a competitive advantage for the managers as they were able to deliver the market with the products it wanted in much lesser time than the competitors. Another addition was that the managers at the firm were getting customer generated feedback on the latest products and that too in negligible time so this enabled them to alter their strategies if needed be; the consumer on the other hand were liking this as they were getting tailor-made products for their usage (Sirgy 1998). Answer2: Analyzing from the business perspective one has to say that the programs such as Vocalpoint and Tremor must go on as they are beneficial for the businesses in the longer run and same is the case with P&G. Having said that one has to admit that these projects and programs are certainly not the ones, which are based on the ethical principles and norms laid by the society. In my opinion there are various ethical issues which are present in such kind of WoM programs. The first and the foremost being is that the person to whom the offering is being marketed is unaware of the reality he is perceiving the interaction as a social one but in general the other person is acting as a sales person for a specific firm. My objection regarding this is that if a person is being marketed something then he must have prior knowledge of this. For me there is a thin line between marketing and deceiving and this difference has to be understood by the firms and the marketing managers; if there are ample ethical ways of marketing then what is the point in using the deceptive means? Another issue in my opinion is that by hiring or deploying WoM marketers the managers are making the society increasingly materialistic even the sacred relationships like friendship etc are being used just as an asset and even that without the other person being aware of this all. Objectifying the society is one thing which to me is intolerable and as this eventually ruins the whole basic structure of the civilization which really is denting in terms of the future perspectives. Considering the Tremor program I can firmly state that this was one project on which I have serious reservations; the reason for this being is that P&G was using minors (children under 18 years ) to market its products; this is one ridiculous way of marketing. The reason for this is that this is the age where the person learns the most, from its society and surroundings and if the society is indulged in inducing the materialistic thoughts in kids then this will be injurious for the entire social setup; this is the stage at which the children must be taught how to honor and value the relationships but such deceptive marketing projects destroys the whole brought up of a child. One legal issue which too arises as a result of the inclusion of minors in the marketing programs is that these kids are underage legally so they cannot be made a part of any marketing project without the prior consent of their guardians (Malachowski 2001); this is one thing which was completely neglected by the managers at P&G and hence they violated the rules and regulations laid by the government. In the Tremor programs the minors were not allowed to tell the reality to the person to which they are interacting this is something which is immoral and to me for this the firm has to be penalized; can we teach our younger generations to indulge into immoral activities just for the sake of money? This is a million dollar question which has to be answered by the managers at P&G. The Tremor program targeted the minors too which is also an unethical way of making business the reason for this is that the underage people are immature hence they cannot make decisions for themselves (Malachowski 2001); influencing a buyer’s decision by using rational marketing ploys is a justifiable act but making the kids addict by using deceptive means and backdoor channels has to be abandoned as this certainly is not favorable for the social composition. In sum commercialization of human relationships is one thing which must be stopped by the marketing managers if someone is indulging in WoM marketing of a firm then he should disclose his affiliation as this is beneficial for the society; involving money in the activities of daily life will hurt the society in the longer run. In the Vocalpoint program the managers at P&G were looking to select the mothers which are more social; the main reason behind this move was that, as mother is the most sacred and trustworthy relationship in this universe so mothers enjoy a unique position in the society; using their social stature for the marketing purposes was an unreasonable attempt. Answer 3:  The value of WoM is immense in the present global marketing scenario, the primary reason for this is that due to the increase in the globalization the nature of the competition has increased exponentially and so to do business and earn profits a firm has to market it’s offering to the target buyers. With the increase in the intensity of competition and technology the media of marketing have too increased and thus in such an overall marketing environment WoM publicity is something which is of great significance (Bothma 2003). Direct marketing and interactive marketing have always been profitable ways of interacting and influencing the consumers the reason behind this is that first of all these means are less expensive than the other marketing tactics (Tuckwell 2004). In addition to this the marketers get to know more about the ins and outs of the buyer’s black box; as known that these are the two methods which are an integral part of the IMC mix hence applying them together makes it easier for the marketers to timely comprehend the latent and covert needs of the buyers and thus they can make the necessary changes to the offerings and strategies. WoM advocacy is beneficial in the present scenario because it enables the marketers to interact with the customers and hence they can obtain the customer generated feedback regarding their products in addition to this, as there is no such middle channel involved in between the marketer and the buyer (as the WoM marketer is a part of the company) so it becomes easier to get the message of the consumer. The firms once get the timely feedback can make suitable adjustments and alterations in the product designs, strategies etc and in this way eventually WoM publicity acts as a source of competitive advantage for the company in this era of fierce competition. After understanding the consumer psyche if need be, then suitable sales promotions can be launched which are an essential component of the overall IMC mix (Blakeman 2009) The holistic marketing concept has to be applied as per the book because consumer centricity is something plays a vital role in the overall growth of the firm. Establishing long term business relations with the buyers is only possible if the market is provided with what is demanded by it. The nature of the relationship between the firm and its related publics should be exceptional, as this affects the performance of the company in the longer run WoM publicity is one thing which helps in building stronger relationships between the publics and the company (Baker 2001).

Ranbaxy Case Project Essay

Eli Lilly Ranbaxy is an example of a joint venture that was pursued with the right strategy, which was a result due to a changing US pharmaceutical market and a rapidly expanding India market. The two companies in this IJV were both significant players within their home countries, Eli Lilly and Company in the US and Ranbaxy Laboratories Limited from India. When the possibility of establishing a joint venture was approached in 1992, the Indian market for pharmaceuticals was becoming more open to foreign direct investment. Also India at the time was putting a limit on the amount of foreign ownership, from 40 percent to 51 percent, creating less foreign competition in the region. With numerous of opportunities opening up within the Indian market, Eli Lilly saw this as a stepping-stone for future clinical testing. Both companies having common backgrounds and goals of being a research oriented international pharmaceutical company, embarking on a joint venture seemed ideal. Eli Lilly would establish a presence in the region and gain access to the distribution network enjoyed by Ranbaxy. Furthermore, this JV would result in lower costs in production as well as basic research, which are considerable factors in their broad strategy. The evolution of the international joint venture was strategically handled with early success, starting off with the name of the company, Eli Lilly Ranbaxy; it was strategically named for future success within the region. Mascarenhas stated, â€Å"The reason for this was based on my earlier experience in India, where ‘good quality’ rightly or wrongly, was associated with foreign imported goods. Eli Lilly Ranbaxy sounded foreign enough! † With Ranbaxy being the largest manufacturer of bulk pharmaceuticals in India, and with a domestic market share of 15 percent, they provided the knowledge needed for the local market and helped establish a name in the region for Lilly. Mascarenhas and Gulati had a good working and personal relationship; they had good interdependent communication, which was a crucial factor in the JV implementation and because Ranbaxy provided Eli Lilly with easy entrance and networks to the Indian market. After the establishment of the joint venture the two companies focused on creating an organization where there was strong support from both sides. Many employees had an opportunity to establish a legitimate career within the Eli Lilly Ranbaxy Corporation. Indeed, this was refreshing considering the high turnover rate within the industry, where the union served as a crutch. Within a year after building the infrastructure from the ground up, the JV was able to launch different products and had more than 200 employees. The joint venture provided product and marketing strategies, in which they employed successful corporate social responsibility of providing the physicians with relevant medical information Ranbaxy and Lilly were two companies that were successful in establishing a joint venture because they had a lot of the same common values. They both had high ethical standards, when presenting their products to doctors within the market; they would answer all questions correctly and to the best of their knowledge. Since their products were not known within the local market, Eli Lilly used a strong sense of honesty called the â€Å"Red book values†, with local doctors and began to gain their respect and trust. Andrew Mascarenhas, from Eli Lilly and Company was the first successful managing director for the joint venture. Throughout his tenure he helped shape and build the joint venture from the ground up. With a driven initiative and was responsible for the hiring of the sales force and recruitment of medical doctors. As a leader, Mascarenhas was faced with unique challenges; he had to deal with cash flow constraints, limitations on pricing and other government regulations. Also within the Indian market there was low recognition and high turnover rates for sales jobs. Mascarenhas and his team had to strategize on how to appeal to a wider range of employees through future opportunities amongst the company. Eli Lilly Ranbaxy invested in a training program. The program was created for the employees to hold strong values for the positions they were hired for and the positions were customized to Indian standards. Mascarenhas brought Eli Lilly’s values to the joint venture; he was instrumental in the training program and made sure those values were shared. When Mascarenhas was promoted in 1996, the new managing director was Chris Shaw. Having a significant background in operations, Shaw helped the company focus on establishing stability through new systems and processes. He expanded the product line and organized a team to make sure there were standard operating procedures (SOPs). These procedures would help the joint venture maintain a productive flow. Aided by his knowledge in marketing, the JV saw an improved growth in sales. Rajiv Gulati was shortly promoted after Chris Shaw. Already having history with the joint venture Gulati was initially the director of marketing and sales. He saw his time as the director an opportunity for growth, which was achieved by implementing medical and regulatory units which helped the company exceed the average growth rate in the Indian pharmaceutical industry. One of the challenges faced by Gulati was Lilly’s name was not commonly known amongst doctors in the market. Gulati and his team came up with the idea of using Ranbaxy’s name to lead as a foot in the door, and helped the company gain brand recognition. Also Gulati faced the challenge of trying to distribute a product that was already being sold amongst manufacturers. Through marketing and establishing trust with the doctors the company was able to establish their presence in India. The initial start up of the joint venture was faced with constant challenges, many in the form of government regulations but because of the functional working relationships between Mascarenhas and Gulati, the JV reached their break-even point in 1996 and soon realized profitability. With the growth of the pharmaceutical market the company also went through significant changes to keep up with innovations. New managers were introduced during the course of these changes and launched multiple new successful units, which saw a steady annual growth rate of 8 percent. The joint venture also became the world’s 12th leading pharmaceutical supplier in over 150 countries by 2001, and continuously developed new drugs through extensive research and development. Overall the performance of the IJV was a success. Each company learned from the joint venture that marketing network was important to have in order to enter the market in India. They also learned the importance of patent protection and how much a role the government can play in the protecting that proprietary knowledge. A patent is needed in order to price their products, and to protect their innovation for a certain time. When they learned the patent laws changed in India, it encouraged them to establish a joint venture there. The experience brought about by the international joint venture helped both companies enhance its overall market line and its potential of innovation and discovery. Eli Lilly and Company gained experience in the market perspective of Asian countries while establishing India as their hub. Also they gained significant experience in how to introduce their products within a market where they were not commonly known. Overall Eli Lilly Ranbaxy gained vital cooperation and communication amongst each other. Establishing a very accessible management staff contributed to the early on success of the joint venture. The commonality of the two companies also created ease within the company and allowed the company to grow in profits and outputs without any disruption or disagreements. Though the two companies have established a very successful lucrative company amongst the pharmaceutical industry the action that would be wise to do is to establish a 100% wholly owned subsidiary for Eli Lilly. The main reason for the they separation, is that each company started to focus on different objectives when the industry started to grow, Ranbaxy focusing on generics and Lilly focusing on research and development. To implement this action Eli Lilly would have to buy out Ranbaxy’s stake within the company. With Indian regulations favoring towards a more foreign owned market, this strategy would allow Eli Lilly total ownership and control over their present and future products specifically because of enhanced patent protection for the pharmaceutical industry. Though this is action could lead to potential profits in research and development for Lilly, the implications of these actions could come with potential losses, not factoring in the cost of the buyout. If the IJV were to break apart there is no clear explanation on the future financial outlooks of their company. Furthermore, it can create an unforeseen competition. However, it would allow each company to focus on their own agendas and it would also inject much needed cash flow for Ranbaxy and allow them to concentrate on the generic market. In order keep up with success a company must keep up with the market, and the market was clearly leading Lilly into the path of a fully owned subsidiary. There are risks associated with this but because the JV was already in such a strong position and aided by the new laws, the potential profits of this action is well worth the consideration.