A Report on Blackwattle Bay Career Education Program

The most important goal of secondary education is to prepare students for their future, whether it is for higher education or for the world of work. It is a reality that not all high school graduates can proceed to tertiary education, some would have to forgo college and enter the world of work.Secondary education should be able to provide the right amount of training and education that would help the graduate become successful in his/her chosen life path (Hamilton & Hamilton, 1994).Secondary education does not also limit itself to providing academic and skills training but also in developing the personality of the student and by teaching life skills which they will use in their daily lives. In doing so, students are no only equipped academically with skills and knowledge but also become responsible young adults. Education’s ultimate goal is to teach and transform the minds of the young in the hope that they will become productive citizens of the country.With the many issues a nd controversies that the educational sectors are facing, it is no wonder that more and more schools are trying to address the issues of providing quality education that would result to student success in and out of school (Myrick, 2002).For some, innovation and the use of technology had helped in motivating students and in enhancing instruction, others focus more on providing excellent support for the needs of students that would aid in decision making in terms of their future and life goals.This support programs include career guidance, counseling, social action, volunteerism and spiritual guidance. Other schools emphasize academic preparation and excellence by providing programs such as remedial classes, enrichment classes, advanced courses in science and math, tutorials and the like (Cobia &Henderson, 2007). As most educators agree, a school which provides holistic education and personal development are the best kind of schools whether it is public or private, and rural or urban .In recent years, the general public had been averse to sending their children to public schools owing to the negative reputation that it has been given for not providing quality education, for not having excellent teachers and for the lack of funding given to such schools. More and more parents had sent their children to private schools for secondary education, in an attempt to reverse the negative perception towards public schools especially in the inner cities; the Sydney Secondary College was created in 2002 in order to revitalize public education.The Sydney Secondary College system is composed of three campuses located at Balmain, Leichhardt, and Blackwattle Bay. Students attend either Balmain or Leichhardt for their grade 7 to 10 education then move to Blackwattle Bay for their 11th and 12th years.Although Blackwattle Bay accepts applicants from different schools, students from Balmain and Leichhardt are given priority. The college system is unique in the sense that the learni ng environment of the Blackwattle Bay campus is very similar to a true college or university wherein students take courses that are geared towards enhancing the students’ chances of being accepted in tertiary education.Moreover, the college concept also posits that juniors and seniors would benefit more from a more mature and challenging learning environment than a regular high school.

Venus Figures

DC Venus Figures Venus figures have been found In various places of the world, at different time periods. This implies that all cultures shared a common belief or a common thought of women and their bodies. The Venus figures are most popularly known to represent fertility. These figurines were typically made from soft stone (estimate, calcite or limestone), bone, Ivory, wood, or ceramic clays. The salutary of each Venus figurine from each time period shows how a common thought be shared across a continent or long periods of time.There are virtually thousands of Venus fullness. Typically, they were made from soft stone, bone, ivory, wood or ceramic clays. Venus figurines were built with large breasts, stomachs, and legs. They did not have a face, and tiny arms rested upon the breasts. On their heads, a woven-like pattern is seen, possibly meaning their hair was braided or they were wearing a hat. They are sometimes described as â€Å"lozenge- shaped† The Venus figurines are tho ught to symbolize many different things. The most popular idea the figurines are thought to represent in fertility.Tying in with that, It is thought to shown the stages of a woman's life: pubescence, pregnancy, childbirth, and the obesity of later life. Other theories are that they were religious symbols, sex symbols for men, or even self-portraits of women taken from a distorted perspective. Socially, women were not dominant for centuries. Women have usually been viewed as a symbol of sex, â€Å"trophies†, or house-keepers in a sense. The Venus figures are arguably sex symbols. They depict women's' fertility. With this, it is inferable that they were looked up to, but inferior.Women were attainable â€Å"things† that had no power over a man and his masculinity. When looking at the Venus figures, we can analyze them to assume that men wanted women and wanted many of them, because they saw them as Just figures. Venus figures were made by people across Eurasia. They were made In the prehistoric period and are most commonly believed to be a symbol of fertility. They were made from bone, ivory, soft stone, wood, or ceramic slays. They typically homelike a woman's fertility and her lifetime.

Sachin Tendulkar

Sachin Ramesh Tendulkar  (English pronunciation:  /s t n t? n? du? lk? r/  (  listen); born 24 April 1973)[1]  is an  Indian cricketer  widely acknowledged as the greatestbatsman  in  One Day Internationals[2]  and second only to  Don Bradman  in the all time greatest list in  Test cricket. [3]  In 2002,  The Wisden  ranked him the second greatest Test batsman of all time, behind  Don Bradman, and the second greatest one-day-international (ODI) batsman of all time, behind  Viv Richards. [4]  Tendulkar was a part of the  2011 Cricket World Cup  winning  Indian team  in the later part of his career, his first such win in six World Cup appearances for India. 5]  He was also the recipient of â€Å"Player of the Tournament† award of the  2003 Cricket World Cup  held in South Africa. Tendulkar won the 2010  Sir Garfield Sobers Trophy  for cricketer of the year at the ICC awards. [6]  He has been recommended for the receipt of the  Bharat Ratna  award, in fact it has been speculated that the criteria for the award of the  Bharat Ratna  was changed to allow him receive the award. [7][8]  He is also a member of  Rajya Sabha  ofParliament of India. [9]  Tendulkar passed 30,000 runs in international cricket on 20 November 2009.On 5 December 2012, Tendulkar became first batsman in history to cross the 34,000 run aggregate in all formats of the game put together. [10][11][12]  At 36 years and 306 days, he became the first ever player to score a double-century in the history of ODIs. Two years later he became the first player to score 100 international centuries. As of December 2012, Tendulkar has played 657 matches in international cricket. [13] Tendulkar has been honoured with the  Padma Vibhushan  award, India's second highest civilian award, and the  Rajiv Gandhi Khel Ratna  award, India's highest sporting honour.He was also the first sportsperson and the first one without  aviat ionbackground to be awarded the honorary rank of  Group Captain  by the  Indian Air Force. Tendulkar has received honorary doctorates from  University of Mysore  andRajiv Gandhi University of Health Sciences. [14][15]  Sachin holds the 19th rank in  ICC Player Rankings  for Test batsmen as of 17 March 2013. [16]  On 1 August 2012, Sachin Tendulkar was nominated for the ICC People's Choice award for the third time. [17]  In 2012, he was nominated to  Rajya Sabha, the upper house of theParliament of India.Sachin Tendulkar was named as an Honorary  Member of the Order of Australia  in 2012. [18]  On 23 December 2012, Tendulkar announced his retirement from ODIs. [19][20][21][22]  Tendulkar has already stated that he will not be playing  T20 Internationals  [23] Contents  Ã‚  [hide]   * 1  Early years and personal life * 1. 1  Beliefs * 2  Early domestic career * 3  International career * 3. 1  Early career * 3. 2  Rise through the ranks * 3. 3  Captaincy * 3. 4  Injuries and apparent decline * 3. 5  Return to old form and consistency * 3.   2007/08 tour of Australia * 3. 7  Home series against South Africa * 3. 8  Sri Lanka Series * 3. 9  Return to form and breaking the record * 3. 10  ODI and Test Series against England * 3. 11  2009–2010 * 3. 12  2011 World Cup and after * 3. 12. 1  100th international century * 3. 12. 2  Return To Ranji Trophy and retirement from ODIs * 4  Indian Premier League and Champions League * 5  Style of play * 6  Controversies * 6. 1  Mike Denness incident * 6. 2  Ferrari import tax * 7  Fan following * 8  Business interests * 8.   Commercial endorsements * 9  Political career * 10  Career achievements * 10. 1  Individual honours and appreciations * 10. 1. 1  National honours * 10. 1. 2  Other honours * 11  Philanthropy * 12  Biographies * 13  See also * 14  Further reading * 15  Notes * 16  References * 17  Externa l links| ————————————————- Early years and personal life Tendulkar was born on 24 April 1973 into a  Rajapur Saraswat Brahmin  family in Bombay (now  Mumbai). [24][25][26]  His father Ramesh Tendulkar was a reputed  Marathi  novelist and his mother Rajni worked in the insurance industry. 27]  Ramesh named Tendulkar after his favourite music director,  Sachin Dev Burman. Tendulkar has three elder siblings: two half-brothers Nitin and Ajit, and a half-sister Savita. They were Ramesh's children from his first marriage. [28]  He spent his formative years in the  Sahitya Sahawas Cooperative Housing Society,  Bandra (East), Bombay. As a young boy, Tendulkar was considered a bully, and often picked up fights with new children in his school. [29]  He also showed an interest in  tennis, idolising  John McEnroe. [30]  To help curb his mischievous and bu llying tendencies, Ajit introduced him to cricket in 1984.He introduced the young Sachin to  Ramakant Achrekar, a famous cricket coach of Bombay and a club cricketer of repute, at  Shivaji Park,  Dadar, Bombay. Achrekar was impressed with Tendulkar's talent and advised him to shift his schooling to Sharadashram Vidyamandir (English) High School,[1]  a school at Dadar which had a dominant cricket team and had produced many notable cricketers. [31]  Prior to this, Tendulkar had attended the Indian Education Society's New English School in Bandra (East). [31]  He was also coached under the guidance of Achrekar at Shivaji Park in the mornings and evenings. 32]  Tendulkar would practice for hours on end in the nets. If he became exhausted, Achrekar would put a one-rupee  coin on the top of the  stumps, and the bowler who dismissed Tendulkar would get the coin. If Tendulkar passed the whole session without getting dismissed, the coach would give him the coin. Tendulkar n ow considers the 13 coins he won then as some of his most prized possessions. [33]  He moved in with his aunt and uncle, who lived near Shivaji Park, during this period, due to his hectic schedule. [31] Sachin Tendulkar and his wife Anjali Meanwhile at school, he developed a reputation as a child prodigy.He had become a common conversation point in Mumbai cricketing circles, where there were suggestions already that he would become one of the greats. Besides school cricket, he also played club cricket, initially representing John Bright Cricket Club in Bombay's premier club cricket tournament, the Kanga League,[31]  and later went on to play for the  Cricket Club of India. [34]In 1987, at the age of 14, he attended the  MRF Pace Foundation  in Madras (now  Chennai) to train as a  fast bowler, but Australian fast bowler  Dennis Lillee, who took a world record 355 Test wickets, was unimpressed, suggesting that Tendulkar focus on his batting instead. 35]A couple of mont hs later, former Indian batsman  Sunil Gavaskar  gave him a pair of his own ultra light pads. â€Å"It was the greatest source of encouragement for me,† Tendulkar said nearly 20 years later after surpassing Gavaskar's world record of 34 Test centuries. [36]  His season in 1988 was extraordinary, with Tendulkar scoring a century in every innings he played. He was involved in an unbroken 664-runpartnership  in a Lord Harris Shield inter-school game against Anjuman-E-Islam High School in 1988 with his friend and team-mateVinod Kambli, who would also go on to represent India.The destructive pair reduced one bowler to tears and made the rest of the opposition unwilling to continue the game. Tendulkar scored 326 (not out) in this innings and scored over a thousand runs in the tournament. [37]  This was a record partnership in any form of cricket until 2006, when it was broken by two under-13 batsmen in a match held at  Hyderabad  in India. On 24 May 1995,[38]  at th e age of 22, Tendulkar married Anjali, a  paediatrician  and daughter of  Gujarati  industrialist Anand Mehta and British social worker Annabel Mehta.Anjali is six years his senior. [39]  They have two children, Sara (born 12 October 1997) and Arjun (born 24 September 1999). Arjun, a left handed batsman, has recently been included in under-14 probables list of Mumbai Cricket Association for off-season training camp. In January 2013 he was selected in mumbai under-14 team for the west zone league  [40] Beliefs Tendulkar is known to be a religious person,[41]  and an ardent devotee of  Sathya Sai Baba  of Puttaparthi. [42][43][44]  He has visited Puttaparthi on several occasions to seek Baba's blessings. 42][45]  In 1997, Tendulkar captained the Indian National side, playing against a World Eleven team, in the Unity Cup which was held at the hill view stadium in Puttaparthi, in Baba's presence. [46][47]  After Sai Baba's death, Tendulkar broke into tears when h e saw the body of Baba in Puttaparthi, and cancelled his birthday celebrations. [48][49][50]  The cricketer is also known to celebrate Ganesh Chaturthi at home and frequently visits temples during night when it is calm and quiet. [41][51]  The cricketer has also offered his prayers at several other  Hindu  temples across the country. 52][53] ————————————————- Early domestic career On 14 November 1987, Tendulkar was selected to represent  Bombay  in the  Ranji Trophy, India's premier domestic  first-class crickettournament, for the 1987–88 season. However, he was not selected for the final eleven in any of the matches. [31]  A year later, on 11 December 1988, aged just 15 years and 232 days, Tendulkar made his debut for Bombay against  Gujarat  at home and scored 100 not out in that match, making him the youngest Indian to score a century on fir st-class debut.He was handpicked to play for the team by the then Mumbai captain  Dilip Vengsarkar  after watching him easily negotiating India's best fast bowler at the time,  Kapil Dev, in theWankhede Stadium  nets,[1]  where the  Indian team  had come to play against the touring  New Zealand team. He followed this by scoring a century in his first Deodhar and Duleep Trophies, which are also Indian domestic tournaments. [54] Tendulkar finished the 1988–89 season as Bombay's highest run-scorer. [note 1][55]  He also made an unbeaten century in the  Irani Trophy  match against  Delhi  at the start of the 1989–90 season, playing for the Rest of India. 56] In 1992, at the age of 19, Tendulkar became the first overseas-born player to represent  Yorkshire, which prior to Tendulkar joining the team, never selected players even from other English counties. [1][note 2]  Selected for Yorkshire as a replacement for the injuredAustralian  fast bow ler  Craig McDermott, Tendulkar played 16 first-class matches for the county and scored 1070 runs at an average of 46. 52. [57] His first double century was for Mumbai while playing against the visiting Australian team at the  Brabourne Stadium  in 1998. [1]  He is the only player to score a century in all three of his domestic first-class debuts. 58] ————————————————- International career Early career Raj Singh Dungarpur  is credited for the selection of Tendulkar for the Indian tour of  Pakistan  in late 1989,[59]  and that also after just one first class season. [60]  The Indian selection committee had shown interest in selecting Tendulkar for the tour of the  West Indies  held earlier that year, but eventually did not select him, as they did not want him to be exposed to the dominant fast bowlers of the West Indies so early in his career. Tendulka r mad

The current financial crisis Essay Example | Topics and Well Written Essays - 1750 words

The current financial crisis - Essay Example The banks had a liquidity issue in their hands making the given and receiving of loans very difficult as the fallout from the subprime lending bubble burst. (Magdoff and Bellamy). This paper discusses the subprime crisis of America in 2007 and the Asian financial crisis of 1997 - 1998, and explaining the possible causes of the crises. The subprime crisis happened in America in the year 2007 and involved a national banking emergency which resulted in the famous economic US economic recession of 2008 (Raymond). The American business community had involved itself extensively with mortgage-backed securities (MBS) and collateralized debt obligations (CDO) due to the high returns from the high interest rates on mortgages. When lower credit quality was onset, however, there was a massive default with the disruptions in the flow of credit to both the businesses and the consumers. The result was a marked severe global recession. Several reasons were put up to explain the cause of the crisis but the fallout is generally considered to be from the sudden rise in the rates of subprime lending. According to Pierre (233), the rates of mortgages were originally low, about 8%. However, when the rates suddenly hiked to about 20% in the year 2006, it became apparently very high for the institutions offering these mortgage services. This hiked lending lead to a lowered standard of lending and a rise in higher-risk products from mortgages. Consequently, the US households became highly indebted with a sharp rise in the ratio of the amount that each of these households would dispose to the amount of debt in mortgages (Robert, 126). As was observed in mid-2006, it became very difficult for borrowers in the US to refinance their loans following a deep decline in the US home prices (James, 198). Mortgage felony was observed to rise following a reset of adjustable-mortgage rates to higher

Strategic management accounting Essay Example | Topics and Well Written Essays - 3000 words

Strategic management accounting - Essay Example The analysis of variance involves finding the difference between the budgeted figure and the actual figure. Whereby, a positive or a negative variance may be obtained. Whereby, a positive variance implies that the budgeted figures were higher than the actual amount. This means that management an over cast was made when preparing the budget (Codjia, 2013). On the other hand, a negative variance indicates that the budgeted amount was lower than the amount obtained. This means that there was an under cast during budget preparation. Therefore, strategic variance analysis may be categorized into two divisions namely; mutually exclusive strategic variance analysis and discretionally strategic variance analysis. Whereby, exclusive variance analysis focuses at determining the deviations in terms of budgeted and actual sales volumes. On the other hand, exclusive variance analysis focuses at determining deviations in terms of contribution margin and production cost (Codjia, 2013). Additionally , strategic management accounting helps in monitoring and control. Whereby, internal auditors conduct a thorough scrutiny of financial reporting mechanism. This helps auditors to exercise internal control of financial reports as well as prevent errors that could occur. ... Therefore, this study will provide an insight on the two major sections regarding strategic management accounting as discussed. Question 1 Advice on two entirely different businesses about the benefits and problems associated with what is termed the â€Å"traditional approach to budgeting and budgetary control†. The benefits that may accrue from an organisation that tend to adopt traditional approach of budgeting and budgetary control may vary between different organisations. This is because a budget that can be applied in one organisation may not be effective in another organisation. Additionally, external factors influencing a business may not be similar because different organisation might be operating under different business environments. Additionally, organisation differs in terms of goals, objectives and activities carried out (Bhattacharyya, 2006). For instance, a budget that may be utilized in a business that operates in a very stable and static market place may not b e suitable to a business that operate in a very dynamic, rapidly changing, innovative environment. This means that on out of the two organisations, one might obtain more benefits than the other as a result of adopting traditional approach of budgeting and budgetary control. Connectively, traditional approach of budgeting and budgetary control has the following feature; budgets are approved prior the onset of the budgetary year, secondly, plans, assumptions and factors that could affect the next year budget are made in advance. Thirdly, control to rectify deviations might be taken into consideration. Additionally, the budgeted figures are normally compared with actual figures on both cumulative and monthly basis (Bowhill, 2008). In above

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Nursing Research Article Example | Topics and Well Written Essays - 250 words - 1

Nursing Research - Article Example This study highlights that  in terms of gender, the authors derived that Latinas were at a higher risk of developing diabetes compared to Latino men. However, most alcoholics and smokers were male college students. The authors established that females had better healthy eating patterns compared to men. However, more Latino males participated in physical activities. In terms of generational status, the authors established no differences in fast food consumption, drinking, physical activity, and smoking.The collected demographic information was part of the research design where it can develop relevant treatment interventions for young Latinos with diabetes. The demographic information sought to describe the health behaviors that can help Latino students with diabetes. Moreover, the information described the population of the participants in the research. Indeed, demographic information describes research population.This paper outlines that the demographic information collected by the authors related to age, gender, and generational status of the 156 Latino undergraduate college students who participated in the study. The authors established that younger college-age participants aged between 18 and 24 years old have less healthy eating patterns compared to participants above 24 years old.  They also established that participants aged 36 years and oldersacrificed more time for physical activity compared to college-age students and those between 25 to 35 years of age.

Remote Sensing of the Coral Reefs Coursework Example | Topics and Well Written Essays - 3000 words

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How Have African-Americans Worked to End Segregation, Discrimination, Research Paper

How Have African-Americans Worked to End Segregation, Discrimination, and Isolation to Attain Equality anc Civil Rights - Research Paper Example Consequently, various anti-racism movements emerged in order to end this trend of racism against blacks in the United States. Martin Luther King was one of the most famous black activists who paid his life for the sake of ending racism in the United States. The echo of his famous word 'I have a dream' still persists in the ears of activists and anti-racists, in an attempt to make this 'dream' come true. King himself was subjected to sever cases of racism and violence, as "during the 1960s, Martin Luther King Jr. was jailed, beaten, and eventually killed for his leadership in the civil-rights movement" ("Battling Racism: †¦."). In the United States, the year 1963 witnessed a major civil rights mobility with the efforts done by Dr. Martin Luther King, Jr. and the Southern Christian Leadership Conference (SCLC) in the field of fighting racial segregation. King, president of SCLC is now inspiring civil rights movements all over the United States to resist the social, economic, and p olitical practices that involve racial discrimination and segregation against African Americans. One of the most successful campaigns in this field is the Birmingham campaign, which has witnessed strategic effort that is exerted by King and his SCLC for the sake of promoting civil rights for African Americans. This campaign, which is based in Birmingham, Alabama lasted for more than two months in the spring of 1963, aiming "at ending the city's segregated civil and discriminatory economic policies" (Garrow, 1981). In fact, the effective tactics, strategies, and philosophies followed by King and his organization have played major roles in fulfilling the goals of the campaign in Birmingham, Alabama. The first and most significant aspect of King and his civil rights movement is the adoption of non-violent approaches to reach the goal of ending racial segregation in the United States. This tactic was particularly evident in the Birmingham campaign, where King and his African American fo llowers organized non-violent gatherings, marches, and boycotts in order push the city officials to review the civil laws that are considered by King and his movement unfair. King stressed the resort to non-violent approaches in Birmingham, when he declares that "the purpose of  ... direct action is to create a situation so crisis-packed that it will inevitably open the door to negotiation"(Garrow, 1981). Thus, it can be said that King, and his philosophy of nonviolence, was the dominant force in his civil rights movement that achieved great success in Birmingham. In employing the tactic of non-violent resistance against the practices of segregation, King was a strong believer in the power of non-violent approaches to attain legal demands of equality and abundance of racial segregation. In this context, King was inspired by the character of Gandhi in India, who was a strong advocate of the policy of non-resistance. Witnessing the success of Gandhi and his movement in reaching thei r goals in India, King believed that he also can succeed in forcing his government to abolish segregation laws. Thus, the core reason behind the success of Birmingham campaig

Communication study Essay Example | Topics and Well Written Essays - 500 words - 2

Communication study - Essay Example This chapter attempts to explore the use of indexes and scales as a measure of variable in social science research. It also discusses the various typologies employed in both qualitative and quantitative research (Babbie, 2012). Indices in this case are used to measure an individual item in relation to their importance in the concept being established. Babbie (2012) notes that indexes are normally used to measure a given social issues affecting people in the society. A scale, on the other hand, is used as a tool for ascertaining the intensity of emotions or attitude of an individual. Babbie (2012) reveals that the scales employed by the social scientists in research are normally constructed in the ordinal data level. Likert, semantic differential and Bogardus Social Distance Scales, are the typically examples of scales normally used by social scientists in their studies according to Babbie (2012). Babbie (2012) also considers the effectiveness of scales and indexes as a measure of variables in this chapter. In this regard, it comes out that scales are perceived to work better than indexes. This is because scales take into consideration the feelings being measured, as well as the intensity of the question asked, according to Babbie (2012). There are normally several data collection methods used by social scientists. Sampling is one of the most popular methods used for data collection. Sampling refers to the data collection method in which a given small sample is taken as a representative of an entire population according to Babbie (2012). In this chapter, Babbie (2012) explores sampling as a data collection technique used by social scientists. It also attempts to examine the various sampling techniques used by researchers, as well as the advantages and disadvantages of sampling as a data collection technique. Babbie (2012) reveals that sampling technique has been

Milk and Ice Cream Products Essay Example for Free

Milk and Ice Cream Products Essay Ice-Fili was originated in a Soviet government established company in 1937 and privatised in 1992. Briefly its business areas are purchase raw materials from abroad, manufacturing ice creams, and distribution them through subsidiary distributors for domestic markets. In 2001 Ice-Filis equity amounted to $10,638,000, and with its least liabilities total equity and liabilities was $11,832,000. Over half of the total assets was working capital of $6,338,000. Total sales was $25,147,000, net income was $1,702,000, consequently ROA was 14. 4% and ROE was 16. 0% (see Exhibit 7). Financially Ice-Fili helps itself on business. For the most essential raw material to the ice cream taste, Ice-Fili only uses higher percentages of milk fat of high quality as well as high price imported from abroad, which makes difference Ice-Fili from foreign producers. Cost of ingredients forms as much as 42% of manufacturers price. Ice-Fili invented for modernization of manufacturing equipments which were imported until the 1960s. Total expenses of equipment, maintenance and advertising share only 17% of manufacturers price, but Ice-Fili must pursue up-to-date technology as well as equipment from abroad. Traditionally Ice-Fili had not participated in distribution activities. Ice-Fili contracted with companies such as Eskimo-Fili for kiosks, Service-Fili for minimarts, gastronoms and restaurants, Alter-West for gastronoms, restaurants, supermarkets. Costs of retailers and distributors reach 52% of retail prices (the rest of 48% is manufacturers price), but exposures of Ice-Filis products to customers is behind those of foreign competitor Nestl? Ice-Filis daily production capacity is 200tons and number of ice cream products is 170, in which exceed those of domestic and foreign competitors. However the Swiss food giant Nestl? invades in Russian ice cream markets with its long-term investment and frequent exposure of TV advertising. The boundaries of the business area of Ice-Fili are not defined by its self-helping financial status and uniqueness of raw materials, manufacturing equipment and distribution channel, but also business dispute in the share with Nestl?

Pearl Harbor - Short Summary Essay Example for Free

Pearl Harbor Short Summary Essay Three-hundred and sixty Japanese planes broke through the clouds above Pearl Harbor at 07. 55. The planes attacked in rows of two or three, dropping torpedoes at 100 knots from 70 feet. The first wave of planes destroyed US hangers and the planes in the neat, anti-sabotage rows. Other attacks in the first wave were on Battleship Row, cruisers and other auxiliary ships. Most ships had numerous torpedo hits. To complete the destruction of the war ships, six submarines aided in the sinking and destroying of what was not already certain. When torpedoing planes left the vicinity, bombers carrying 1 600 pound bombs were sent to destroy any remaining ships. Overlapping the first wave of attack at 08. 40 was a second one. They concentrated on the not yet fully destroyed airfields. By 09. 45 any ship of the US Pacific! Naval Fleet that was not on the Ocean floor was drifting helplessly. It [the Arizona] sank like an earthquake had struck it, a survivor remarked, 1 200 of his crew mates died. US troops returned from church or brunch to defend as best they could. Fighting until they drowned or were crushed by exploding debris, sailors, fliers and anti-aircraft gunners fought heroically to save their doomed naval base. By reason of the attack occurring in what Americans thought was peace time, much of the ammunition was locked away, leaving the defending US troops with little defense. In the end, the US had eight battleships, three cruisers and a large number of smaller vessels sink or rendered out of use. The Japanese lost 0 30 planes and five submarines. Although the destruction was not total, Japanese foremost naval strategist, Yamamoto, found the result better than he had anticipated . Military records state that the attack sank or destroyed 6 ships. US casualties included 2 500 as well as over 1 000 wounded. The Japanese lost less than 30 aircraft and about 55 men. The bombing of Pearl Harbor can be seen as a turning point in the war. Essentially, the war had been of mainly European involvement, now it took a global turn. The bombing prompted a US declaration of war on the following day, as well as great American shock and outrage tempered by anger. The attack was dubbed a day of infamy by President Roosevelt, as no American could forgive or forget the actions of the Japanese nation. The Japanese could not have devised a better way to rally the American citizens into full support for Roosevelt and his governments plan of US involvement in the war. A previous promise between British Prime Minister, Winstin Churchill and President Roosevelt was honored when Britain declared war upon Japan two hours after the US declaration. The events surrounding the bombing of Pearl Harbor prove the US handled the situation very poorly. Many opposing tactics were noted and ignored. Warnings were thought of as routine. Even survivors, who were fully aware of the Japanese tendencies of war on China, the government war warnings and their countrys unprepared state, still describe the attack as a surprise. The Japanese military strategies were intelligent and well executed; although, the Japanese attack would not have been nearly as effective had the Americans not have been so blatantly ignorant. The US had no knowledge of the attack on Pearl Harbor in 1941, and it was their fault.

Business Plan For Entering Chinese Beer Market Marketing Essay

Business Plan For Entering Chinese Beer Market Marketing Essay The Chinese beer market has grown at a strong rate between 2004 and 2008. It has generated total revenues of $ 42.8 billion in 2008, representing a compound annual growth rate (CAGR) of 12% for the period spanning 2004-2008. Market consumption volumes increased with a CAGR of 9.2% for the period 2004- 2008, to reach a total of 38.8 billion liters in 2008. The markets volume is expected to rise to 53.6 billion liters by the end of 2013, representing a CAGR of 6.7% for the 2008-2013 period. Standard lager sales proved the most lucrative for the Chinese beer market in 2008, generating total revenues of $34.7 billion, equivalent to 81.2% of the markets overall value. In comparison, sales of premium lager generated revenues of $7.7 billion in 2008, equating to 18% of the markets aggregate revenues. The performance of the market is forecast to decelerate, with an anticipated CAGR of 9.4% for the five-year period 2008-2013, which is expected to lead the market to a value of $67 billion by the end of 2013.  [1]   Market Value The Chinese beer market grew by 14.9% in 2008 to reach a value of $42.8 billion. Market Value Forecast In 2013, the Chinese beer market is forecast to have a value of $67 billion, an increase of 56.7% since 2008. Market Volume The Chinese beer market grew by 12.5% in 2008 to reach a volume of 38.8 billion liters. Market Volume Forecast In 2013, the Chinese beer market is forecast to have a volume of 53.6 billion liters, an increase of 38.4% since 2008. Market Segmentation I Standard lager sales dominated the Chinese beer market, generating 81.2% of the markets overall revenues. Market Segmentation II China accounts for 42.9% of the Asia-Pacific beer markets value. Market Share Anheuser-Busch InBev accounts for 24% share of the Chinese beer markets volume. ( www.euromonitor.com) Distribution Supermarkets and hypermarkets distribute 35.7% of the Chinese beer markets volume. 1.2 Situation of Chinese beer industry The Chinese beer market has grown at an astounding pace in recent years, spurred on by the massive levels of foreign investment in the market, along with the rise in the average levels of consumer spending in China, thanks to the economic reform policies of the government. China has now overtaken the US to become the largest national beer market in the world. However, per capita beer consumption in China remains very low relatively meaning that there remains great scope for development.  [2]   In 2013, the Chinese beer market is forecast to have a volume of 53.6 billion liters, an increase of 38.4% since 2008. The compound annual growth rate of the market volume in the period 2008-2013 is predicted to be 6.7%.  [3]   Table 1 Source: Datamonitor 2. The strategic triangle ( the 3Cs ) 2.1 The Corporation Aire Valley Breweries is a medium-scale brewery that is located in UK, it is an effective company with high cost structure but it sells its premium bottled product at premium prices so it is not a real problem. Its current production includes: Hostenbeck. European style lager beer, 5% abv, in 260 ml glass bottles San Bernardo. European style lager beer, 5.5% abv, in 240 ml glass bottles Camelot. British style dark bitter beer, 4.5% abv, in 500 ml glass bottles Ark Royal. British style dark bitter beer, 5.6% abv, in 500 ml glass bottles Pot of Gold. Irish style dark stout beer, 5.2% ABV, IN 500 ml glass bottles 2.2 The Customer Aire Valley Breweries plc intends to provide the customer with more than just a traditional brew. We intend to distribuite a high quality brew that will not only be refreshing and pleasurable, but also encourage gatherings and sharing of fun. Our customers can be feel safe about the highest quality standards of all our products. Looking at the consumer, there are some differences between the ways different alcoholic beverages are used in different occasions, but many product choice are a matter of personal taste this makes beer vulnerable to the threat of other alcoholic beverages and many people are about the idea that wine can be more healthy. Overall, there is a moderate threat from other type of alchoolic beverages. Our target customer will be people of any ages and gender but our products are more suitable for over 20 years men and women. 2.3 The Competitors We should identify competition in terms of companies already operating in the Chinese market that product similar type of beers. Hence there will be a need to strongly differentiate ouselves from other already well-settled businesses. However after an accurate market analysis, our competition comes in several forms: 1. The biggest competitors are Anheuser-Busch InBev NV/SA, Tsingtao Brewery, Company Ltd., SABMiller Plc. Been present on the market for a long period, they have a wide and established distribution network that they utilize to their advantage. In order to compete with these leading companies we intend to strongly undertake new channel and distribution development in addition to adopting aggressive marketing strategies. 2. Other manufacturers of traditional brews including homes and local bars will also constitute our competitors. They often have access to the local and remote areas and knowledge of these areas. However their products are not of high standard, which we shall fully exploit. Anheuser-Busch InBev accounts for 24% share of the Chinese beer markets volume. In comparison, SABMiller accounts for 15.9% of the total markets volume.  [4]   Table 2 Source: Datamonitor 3. The market segmentation of the Chinese beer industry The Chinese beer market is fragmented, with top three players holding 53.6% of the total market by volume. The market leaders are companies that own a strong well-known brand-image and operate within various segments of the market, which is possible due to the ease of increase in production capacity once a company is established and has already gained customers loyalty. There is a waste differentiation of products in the market, as there are many varieties within the beer category, including: ales, stouts, low/no alcohol, standard and premium lager, and specialty beer. Entry into this market would be highly dependent on the growth prospects and also on the size of the existing players. Furthermore, beer can be vulnerable to the threat from substitutes such as spirits and wine, due to low switching costs and consumption patterns in different geographies. 3.1 Geographic There are difference between Northerners and Southerners. There are large numbers of beer consumers chose to drink at dinning and banquet in the 6 selected metropolitan consumer markets; namely Beijing, Shanghai, Shenyang, Chengdu, Wuhan and Guangzhou. A comparably distinct preference for drink-places was identified as frequenting at bar counters in Guangzhou (15.7%).  [5]   Table 3 Source: IMI Consumer Behavioural Lifestyle Yearbook 2002-2003 3.2 Demographic In China, women population consume more beer beverage than men, almost 40% of consumers in Beijing are women. Table 4 Source: IMI Consumer Behavioural Lifestyle Yearbook 2002-2003 3.3 Psychographic Supermarket chains are often able to negotiate very strongly on price with beer producers, which fact boosts buyer power significantly. Switching costs for buyers are not particularly high, which increases buyer power in all markets. Beer producers can differentiate their products quite strongly, not only by the overall segment (lager or bitter, for example) but also by brand, ingredients, style, and so on.  [6]   3.4 Behavioural The IMI survey classifies beer beverage consumers into heavy and non-heavy drinkers. Heavy consumers drink habit ranges from daily drinking to a minimum of once or twice a week. Beijing beer beverage consumers are mostly heavy drinkers (67%). In Guangzhou, the heavy and non-heavy consumers are equally distributed in numbers. Table 5 Source: IMI Consumer Behavioural Lifestyle Yearbook 2002-2003 About 30% of the Beijing heavy drinkers are women, as compared to the other two metropolitan consumer markets in less than 20%. All the women consumer in the three selected metropolitan markets behave differently, ranging from frequency in drinking, preference for drinking-places, brand images, and personal lifestyles.  [7]   Table 6 Source: IMI Consumer Behavioural Lifestyle Yearbook 2002-2003 4. The 4Ps Marketing Mix 4.1 Product Aire Valley Brewwerie plc should produces products of high quality and impeccable taste. Our products will be positioned very carefully. They will be of extremely high quality to ensure customer satisfaction, supported by impeccable service to our customers. As high quality beers can be sold at premium prices, it is now possible to enter the market on a small scale as a microbrewery. Investment in production equipment can be recouped by adding a good margin to the price of the end-product. Standard lager sales dominated the Chinese beer market, generating 81.2% of the markets overall revenues. Sales of premium lager generated 18% of the markets aggregate revenues.(Datamonitor)  [8]   Table 7 Source: Datamonitor 4.2 Pricing We will ensure that our products prices take into consideration peoples budgets. However these prices will also take into consideration the cost of production and distribution 4.3 Distribution These products will be extensively distributed to remote,  yet extremely viable areas where the market is appreciative of readily available, good quality brew. We intend to establish an brilliant network that will enable us to rapidly respond to customers orders, and be available in remote areas our competitor has not yet exploited. 4.4 Promotion The marketing strategy we will adopt will convey the sense of quality and satisfaction in every picture, every promotion, and every publication. The promotion will involve integrating advertising, events, personal selling, public relations and direct marketing. In the long term Internet marketing will also be undertaken, which will help to increase the knowledge of our products to the various market target segments. Web presence is a natural objective in reaching the appropriate potential customers. Well-done brochures, company profiles and business cards often has an attraction effect on clients contemplating on ordering our products. Hence this will undoubtedly generate increased sales of our products. 5. SWOT Analysis In a rapidly growing economy market as the Chinese one we should focus on our strenghts to respond quickly to what the market dictates and to provide quality brew in such a highly lucrative market. We should also acknowledge our weakness of a medium-sized company without any international experience. 5.1 Strenghts Market segmentation strategies Focused marketing campaign Established company in UK with strong capital base Different type of products for different tastes 5.2 Weaknesses Lack of reputation in the Chinese market No knowledge about Chinese culture and behaviour Chinese distribution channel different from UK one Introduction of Chinese empà ²yees who have not previously worked in the company present a challenge to the company. 5.3 Opportunities The new generation are more interested in foreign brand and attractive packaging Internet marketing and sales Chinese beer market had a huge demand in the last years followed by population growth 5.4 Threats Existing competition in Chinese beer market Marketing strategies and tactics by other established European companies 6. Conclusion The brewing industry has been one of those quickest to modernise in China. Despite its huge market size, there remains great scope for development, and many new opportunities are still available in China. Per capita beer consumption in China has grown to near parity with other regional market, and so development in the market will in future rely much more on raising the average value of purchases, and persuading Chinese consumers to trade-up to premium products and brands.

William Gibson’s Neuromancer is the Penultimate Cyberpunk Novel :: Neuromancer

William Gibson’s Neuromancer is the Penultimate Cyberpunk Novel It could be the near future or the distant future. It could be in the biggest companies or in your den. It could be traditional science fiction or it could be cyberpunk. Technology is pervasive. There is nothing in our lives that technology does not touch; it doesn’t matter if you use it directly, chances are that something (if not everything) in your life relies on technology to function or even exist. "Traditional" science fiction, if there even is such a thing, uses extrapolation as a foundation for its stories. Extrapolation, predicting or tracing a path of continuation for an idea or event, is also used in cyberpunk. Cyberpunk is known for its use of extrapolation in the fabric of daily life. (Sterling 348) It takes common science fiction themes, such as body and mind manipulation, and events of daily life and describes them with intensely dizzying detail. Neuromancer by William Gibson is a perfect example of cyberpunk writing because it uses this dense, rapid-fire descri ption and language in combination with the themes of body/mind manipulation. The body manipulation in Neuromancer is so obvious it’s accepted as commonplace to the characters. When Case first meets Molly, her eyes draw his attention. He first thinks she’s wearing glasses, but then realizes that the lenses "grow from†¦her cheekbones" and are "surgically inset" into her eye sockets. (Gibson 24) Does he find this odd? Does he question it at all? Nope. He recognizes it, makes a note of it, and moves on to her next implant—the steel claws under her nails. Same response. Why is that? He is used to the fact that bodies are meant to be manipulated. Gibson even gives the reader a push in that direction by naming the lead "Case"—as in: he is nothing but a case in which to store things. Within a matter of hours Case has had his own body manipulated, his pancreas is replaced, his blood is changed, and he has new liver tissue which is "biochemically incapable" of allowing him to get high off coke or speed (36). All that and the only thing he’s worried about is when he’ll be able to get back to work! The descriptions of these modifications border a foreign language at times. They are detailed and technically specific, a hallmark of cyberpunk. A head-spinning example of this is the scan of Molly: "Silicon, coat of pyrolitic carbons.

College Admissions Essay: Ebony and Infinity :: College Admissions Essays

Diversity Statement - Ebony and Infinity "According to the National Children's Defense Fund handout in front of you, 'One in every twenty-one thousand black women receive a Ph.D. in mathematics and/or any of the natural sciences,'" my professor explained. "If you use these figures, that means you have a better chance of being struck by lightning than of earning a doctoral degree." My heart stopped after hearing those numbers, for I was a black female student planning to earn a Ph.D. in mathematics. I asked the teacher if he was sure that those statistics weren't a misprint. He replied, "These are the correct figures." I was in disbelief while my instructor continued to discuss the other chances black students had in different fields. Still shocked hours later, I analyzed why I chose math as my major. I was strong in math; I enjoyed manipulating the equations; I loved the concepts found in the subject; Furthermore, I adored the logical thought process. Even though I had established why I chose my major, the thought of my chances continued to upset me. That is the reason why I find it so important to strive for a Ph.D. in mathematics. I believe I can beat those odds, set a positive example, and hopefully inspire others to help change those statistics. Being strong in my field, I decided to apply for a position as a math tutor. I received the job. I also ran for the freshman representative for Minority Achievers in Science (MAS) and was voted in. The experiences have helped me develop my skills and help others. As a tutor, I aid students in seeing the concepts; then they do well. In addition, I represent MAS, and they feel comfortable with my representation. Nothing makes me feel better than being around people and helping them. By getting a degree of my choice in mathematics, hopefully I will set an example for my two younger sisters. I am the first in my family to attend a four-year university. My effort to pursue my education is a good example for my sisters. I not only want to succeed, I want to raise their expectations and see them succeed also.

Albert Einstein :: essays research papers

What I find most admirable about Albert Einstein is the way he thought up his theories and had the ability to conduct experiments on them. By doing this, he answered many questions of the scientific realm of the world. Some of the traits I admire are: 1. A trait I admire is his curiosity because he always wanted to find out how things worked. When he was five years old his father gave him a compass. It was a mystery to him. He wanted to know why the arrow always pointed north. His father explained magnetism to him, but that explanation didn't make the invisible power less mysterious. When he was older, he learned more about magnets. He knew that the earth's magnetic field made the needle point north. Since I am also very curious about how things work, this trait is one that I definitely share with him. Another trait that I admire is that he was a friendly teacher with a sense of humor, and that is what his students liked about him. In 1909 Albert was offered a position as an associate professor at the University of Zurich. His friendliness and sense of humor made him popular with his students even though they thought he was a little strange. How did they think he was strange? Well, on his first day of class he came dressed in pants that were too short and he had his notes on a single scrap of paper. But after talking for a few minutes, his students knew that they had a very special teacher. He cared about physics and about his students. He enjoyed talking to his students and would interrupt his own work just to help them. He was always welcoming questions and often invited his students to a local cafe or his home to continue classroom discussions I found that teachers I had in the past who were friendly made learning more interesting. Another trait was that he was good at math. Albert didn't care for school. The only subject he did like was math because figuring out problems was easy and fun for him. His uncle introduced him to algebra when he was eleven years old because he knew Albert enjoyed working with numbers. Albert was so good at algebra that he was soon ready for an advanced type of math. At twelve years old, Alberts friend, Max Talmud gave him a book on geometry. The book captured his imagination and opened up a whole new world of logic. He considered geometry as a kind of miracle, like the compass. He had no trouble going through the book and solving all the problems. He soon taught himself the more advanced form of math called calculus.

Frankenstein: Nature vs Nurture Essay

Twins are commonly used to study the effects of nature versus nurture. Ones immediate surroundings define who they become later on in life. The environment plays a huge role in the development of humanity through cultivating personality, character, beliefs, and many different aspects in a person’s life. Different environmental influences provide for a variety of people. In terms of the literary selection Frankenstein by Mary Shelley, the author’s view on Nature vs. Nurture is that the development of an individual revolves around nature. Firstly, the creature conceals wantonly emotions due to the flagrant mistreatment of society. Frankenstein exclaims â€Å"The love of another will destroy the cause of my crimes, and I shall become a thing of whose existence everyone will be ignorant† (Shelley 106). If someone is being shown love and kindness, they will be prone to reciprocate these emotions. As Frankenstein is persuading Victor to create him a female he commiserates with humanity exclaiming, â€Å"I shall feel the affections of a sensitive being and become linked to the chain of existence and events, from which I am now excluded† (Shelley 106). Long term advantages for learning behavior and for the development of physical and mental health are obtained through stabilizing secure, receptive, and nourishing relationships. The creature learns this is early on in life which is beneficial, so he can carry out illustrious and consistent acts which is the key sustaining the foundation of a prevailing lifestyle. At first, the creature is destitute in expressing himself, however as he matures, he is able to manifest dissimilar emotions. Frankenstein verbally analyzes himself through concluding, â€Å"I am malicious because I am miserable. Am I not shunned and hated by all mankind† (Shelley 104). Learning through the acts of society and constantly being around certain attitudes attaches to the creature’s senses and he adapts. By virtue of observing and grasping certain ideals of life.

Aat Icas

Nature and structure of Inkwell Limited Inkjet supplies a complete range of re-manufactured Inkjet and toner cartridges that are compatible with all major printers. The company has a head office in Birmingham, where its management and accounts team are both located. It sells its products through a nationwide chain of high street shops or from their 24/7 online shop. The company was formed seven years ago by two of the three controlling shareholders The current shareholding percentages of IWL are: †¢Paul Farnon (managing director) – owns 40% of shares Victoria Dawson (sales director) – owns 30% of shares †¢Anil Gupta (finance director) – owns 30% of shares Two of the founding directors have previous experience in the printer cartridge sector. As a result of their knowledge they knew a strong demand existed for less expensive and more environmentally friendly products. The main objective of the entity is to offer a facility where customers are able to exc hange their used cartridges for a 10% discount against the price of a replacement cartridge.The next step is for Inkwell to send the cartridges to a small number of manufacturers to refill them. Inkwell strives for quality products and make clear to the manufacturers that the yield must be as good as the originals. The company operates a Just In Time policy for their retail shops and holds enough stock in their online to shop to be able to deliver goods the day after purchase. These strategies are aimed to minimize inventory-holding costs. In the period the company has been operating it has seen a stable growth.They currently have a turnover of more than ? 16 million. The number of employees is estimated to be around 180 and all of who are full-time. Inkwell Ltd adopts a hierarchal or ‘tall’ structure (see appendix). A hierarchy is a series of level of people, which each level control by the level above it. These types of organisational structures are typical for a larg e company, where accounting systems are the responsibilities of the finance director, centralised, and strictly controlled. The accounting Function is of a reasonable size made up of eight employees

The Life of Mikhail Gorbachev

Kelsey Murray World History 26 February 2013 Nick Williamson The Life of Mikhail Gorbachev Mikhail Gorbachev’s life began much like many children in the small village of Privolnoye. His parents were peasant farmers but when the collectivization program took action, Gorbachev’s father went to work for the government. Only ten years old when the Nazis invaded the Soviet Union, Gorbachev experienced his father being drafted into the Soviet military. After four torturous years in the military, Gorbachev’s father survived. Mikhail Gorbachev was known as a hard worker, excellent student and did his best to help support his family.His interest in politics lead him to join the Komsomol. Gorbachev wanted to exceed in everything he did. He decided to apply to the prestigious Moscow State University to further his education. After being accepted he decided to study law in order to better his speaking and debating skills, which would help in his political career. While in co llege he met Raisa Titoenko and fell in love. The two married in 1953 and four years later had their first and only daughter whose name was Irina. The start to Gorbachev’s political career began with the promotion into the Communist Party.He eventually received the highest position, first secretary. National politics is what he was striving for and at age 47 he obtained the position as the youngest member of the Politburo. Gorbachev had lots of experienced behind the scene working with General Secretary Yuri Andropov and felt that he was ready to achieve the title, General Secretary. After failing once he tried again and became the leader of the Soviet Union. Gorbachev had a strong belief that the Soviet economy needed reforms. He did something many citizens never saw coming. He allowed and encouraged citizens o freely voice their opinions. He also allowed Soviet citizens to travel, cracked down on alcohol abuse, and pushed for the use of computers and technology. He’s most impressive movement was the deal he made between the Soviet Union and the United States. The two countries competed with each other over who could produce the largest cache of nuclear weapons. He met with Regan and agreed to stop making nuclear weapons, to end the arms race. Gorbachev did many good things for the Soviet Union and was even awarded the Nobel Peace Prize in 1990 but yet many citizens disliked Gorbachev having ower and continued to be critical towards him. Did the citizens have a reason to be critical? The answer is yes. Gorbachev’s reforms did not help the Soviet Union’s economy but actually weakened it. This caused many countries to abandon Communism and many republics within the Soviet Union demanded independence. All the pressure from the failing economy proved too much for Gorbachev and he resigned as president of the Soviet Union on December 25, 1991. (Rosenberg) Works Cited Rosenberg, Jennifer. â€Å"Mikhail Gorbachev. † About. com. 26 February 2013. http://history1900s. about. com/od/people/p/gorbachev. htm

Integrated Marketing Communications Essay

Answer1: The Vocalpoint program launched by P&G was a well sought out mean to market the products by using the word of mouth marketing strategy. Inclusion of the mothers from around the country was a cunning decision made by the managers at P&G the reason for this being was that mothers are the ones who usually purchase the products for the household or domestic use so convincing them and then make them work in marketing the new offering so an immaculate move by the management of P&G. Another benefit which P&G gained by devising this Vocalpoint program was that, housewives are hard to target as they do not use technology that often, rather they spend a big part of their leisure time in gossiping with their friends hence the best possible way to market the offerings to them was by this word of mouth publicity. P&G earned pretty much short term and long term benefits by applying this strategy; the most outstanding one was that launching this program helped the firm in increasing the sales by a considerable extent which obviously is the sole aim of launching any marketing campaign. In addition to this external clients of P&G also earned huge profits by using this program and so as a result P&G got its share in the profits, this amount was as higher as 1 million USD. The job of the R&D department got less hectic as it was able to get the desired feedback on the latest products; this was helpful for it in making changes to the existing products and also to the ones which are undergoing the process of development. One of the long term benefits which came to P&G’s way as a result of this program was that it got a solid loyal customer base on which it can capitalize in the forthcoming years. The ‘connect and develop† program of P&G also got immense support as a result of this program and the marketing intelligence of the company overall increased. Better customer relationship management is also one aspect of the Vocalpoint program which was advantageous for the firm because it helped the managers in comprehending the consumer’s mindset and thus forecasting the consumers’ behavior became easily. The customers on the other hand became increasingly brand loyal to the company as they were getting tailor made products for themselves because P&G was able to understand their latent and covert needs in an adept manner like no one else was doing. The overall impact of this project on the position of the firm was immaculate as it was a win-win situation for the company; the managers were getting the ins and outs of the target market in no time whatsoever so the overall time consumed in the processes of product development got reduced. This decrease in the overall product development time acted as a competitive advantage for the managers as they were able to deliver the market with the products it wanted in much lesser time than the competitors. Another addition was that the managers at the firm were getting customer generated feedback on the latest products and that too in negligible time so this enabled them to alter their strategies if needed be; the consumer on the other hand were liking this as they were getting tailor-made products for their usage (Sirgy 1998). Answer2: Analyzing from the business perspective one has to say that the programs such as Vocalpoint and Tremor must go on as they are beneficial for the businesses in the longer run and same is the case with P&G. Having said that one has to admit that these projects and programs are certainly not the ones, which are based on the ethical principles and norms laid by the society. In my opinion there are various ethical issues which are present in such kind of WoM programs. The first and the foremost being is that the person to whom the offering is being marketed is unaware of the reality he is perceiving the interaction as a social one but in general the other person is acting as a sales person for a specific firm. My objection regarding this is that if a person is being marketed something then he must have prior knowledge of this. For me there is a thin line between marketing and deceiving and this difference has to be understood by the firms and the marketing managers; if there are ample ethical ways of marketing then what is the point in using the deceptive means? Another issue in my opinion is that by hiring or deploying WoM marketers the managers are making the society increasingly materialistic even the sacred relationships like friendship etc are being used just as an asset and even that without the other person being aware of this all. Objectifying the society is one thing which to me is intolerable and as this eventually ruins the whole basic structure of the civilization which really is denting in terms of the future perspectives. Considering the Tremor program I can firmly state that this was one project on which I have serious reservations; the reason for this being is that P&G was using minors (children under 18 years ) to market its products; this is one ridiculous way of marketing. The reason for this is that this is the age where the person learns the most, from its society and surroundings and if the society is indulged in inducing the materialistic thoughts in kids then this will be injurious for the entire social setup; this is the stage at which the children must be taught how to honor and value the relationships but such deceptive marketing projects destroys the whole brought up of a child. One legal issue which too arises as a result of the inclusion of minors in the marketing programs is that these kids are underage legally so they cannot be made a part of any marketing project without the prior consent of their guardians (Malachowski 2001); this is one thing which was completely neglected by the managers at P&G and hence they violated the rules and regulations laid by the government. In the Tremor programs the minors were not allowed to tell the reality to the person to which they are interacting this is something which is immoral and to me for this the firm has to be penalized; can we teach our younger generations to indulge into immoral activities just for the sake of money? This is a million dollar question which has to be answered by the managers at P&G. The Tremor program targeted the minors too which is also an unethical way of making business the reason for this is that the underage people are immature hence they cannot make decisions for themselves (Malachowski 2001); influencing a buyer’s decision by using rational marketing ploys is a justifiable act but making the kids addict by using deceptive means and backdoor channels has to be abandoned as this certainly is not favorable for the social composition. In sum commercialization of human relationships is one thing which must be stopped by the marketing managers if someone is indulging in WoM marketing of a firm then he should disclose his affiliation as this is beneficial for the society; involving money in the activities of daily life will hurt the society in the longer run. In the Vocalpoint program the managers at P&G were looking to select the mothers which are more social; the main reason behind this move was that, as mother is the most sacred and trustworthy relationship in this universe so mothers enjoy a unique position in the society; using their social stature for the marketing purposes was an unreasonable attempt. Answer 3:  The value of WoM is immense in the present global marketing scenario, the primary reason for this is that due to the increase in the globalization the nature of the competition has increased exponentially and so to do business and earn profits a firm has to market it’s offering to the target buyers. With the increase in the intensity of competition and technology the media of marketing have too increased and thus in such an overall marketing environment WoM publicity is something which is of great significance (Bothma 2003). Direct marketing and interactive marketing have always been profitable ways of interacting and influencing the consumers the reason behind this is that first of all these means are less expensive than the other marketing tactics (Tuckwell 2004). In addition to this the marketers get to know more about the ins and outs of the buyer’s black box; as known that these are the two methods which are an integral part of the IMC mix hence applying them together makes it easier for the marketers to timely comprehend the latent and covert needs of the buyers and thus they can make the necessary changes to the offerings and strategies. WoM advocacy is beneficial in the present scenario because it enables the marketers to interact with the customers and hence they can obtain the customer generated feedback regarding their products in addition to this, as there is no such middle channel involved in between the marketer and the buyer (as the WoM marketer is a part of the company) so it becomes easier to get the message of the consumer. The firms once get the timely feedback can make suitable adjustments and alterations in the product designs, strategies etc and in this way eventually WoM publicity acts as a source of competitive advantage for the company in this era of fierce competition. After understanding the consumer psyche if need be, then suitable sales promotions can be launched which are an essential component of the overall IMC mix (Blakeman 2009) The holistic marketing concept has to be applied as per the book because consumer centricity is something plays a vital role in the overall growth of the firm. Establishing long term business relations with the buyers is only possible if the market is provided with what is demanded by it. The nature of the relationship between the firm and its related publics should be exceptional, as this affects the performance of the company in the longer run WoM publicity is one thing which helps in building stronger relationships between the publics and the company (Baker 2001).

Ranbaxy Case Project Essay

Eli Lilly Ranbaxy is an example of a joint venture that was pursued with the right strategy, which was a result due to a changing US pharmaceutical market and a rapidly expanding India market. The two companies in this IJV were both significant players within their home countries, Eli Lilly and Company in the US and Ranbaxy Laboratories Limited from India. When the possibility of establishing a joint venture was approached in 1992, the Indian market for pharmaceuticals was becoming more open to foreign direct investment. Also India at the time was putting a limit on the amount of foreign ownership, from 40 percent to 51 percent, creating less foreign competition in the region. With numerous of opportunities opening up within the Indian market, Eli Lilly saw this as a stepping-stone for future clinical testing. Both companies having common backgrounds and goals of being a research oriented international pharmaceutical company, embarking on a joint venture seemed ideal. Eli Lilly would establish a presence in the region and gain access to the distribution network enjoyed by Ranbaxy. Furthermore, this JV would result in lower costs in production as well as basic research, which are considerable factors in their broad strategy. The evolution of the international joint venture was strategically handled with early success, starting off with the name of the company, Eli Lilly Ranbaxy; it was strategically named for future success within the region. Mascarenhas stated, â€Å"The reason for this was based on my earlier experience in India, where ‘good quality’ rightly or wrongly, was associated with foreign imported goods. Eli Lilly Ranbaxy sounded foreign enough! † With Ranbaxy being the largest manufacturer of bulk pharmaceuticals in India, and with a domestic market share of 15 percent, they provided the knowledge needed for the local market and helped establish a name in the region for Lilly. Mascarenhas and Gulati had a good working and personal relationship; they had good interdependent communication, which was a crucial factor in the JV implementation and because Ranbaxy provided Eli Lilly with easy entrance and networks to the Indian market. After the establishment of the joint venture the two companies focused on creating an organization where there was strong support from both sides. Many employees had an opportunity to establish a legitimate career within the Eli Lilly Ranbaxy Corporation. Indeed, this was refreshing considering the high turnover rate within the industry, where the union served as a crutch. Within a year after building the infrastructure from the ground up, the JV was able to launch different products and had more than 200 employees. The joint venture provided product and marketing strategies, in which they employed successful corporate social responsibility of providing the physicians with relevant medical information Ranbaxy and Lilly were two companies that were successful in establishing a joint venture because they had a lot of the same common values. They both had high ethical standards, when presenting their products to doctors within the market; they would answer all questions correctly and to the best of their knowledge. Since their products were not known within the local market, Eli Lilly used a strong sense of honesty called the â€Å"Red book values†, with local doctors and began to gain their respect and trust. Andrew Mascarenhas, from Eli Lilly and Company was the first successful managing director for the joint venture. Throughout his tenure he helped shape and build the joint venture from the ground up. With a driven initiative and was responsible for the hiring of the sales force and recruitment of medical doctors. As a leader, Mascarenhas was faced with unique challenges; he had to deal with cash flow constraints, limitations on pricing and other government regulations. Also within the Indian market there was low recognition and high turnover rates for sales jobs. Mascarenhas and his team had to strategize on how to appeal to a wider range of employees through future opportunities amongst the company. Eli Lilly Ranbaxy invested in a training program. The program was created for the employees to hold strong values for the positions they were hired for and the positions were customized to Indian standards. Mascarenhas brought Eli Lilly’s values to the joint venture; he was instrumental in the training program and made sure those values were shared. When Mascarenhas was promoted in 1996, the new managing director was Chris Shaw. Having a significant background in operations, Shaw helped the company focus on establishing stability through new systems and processes. He expanded the product line and organized a team to make sure there were standard operating procedures (SOPs). These procedures would help the joint venture maintain a productive flow. Aided by his knowledge in marketing, the JV saw an improved growth in sales. Rajiv Gulati was shortly promoted after Chris Shaw. Already having history with the joint venture Gulati was initially the director of marketing and sales. He saw his time as the director an opportunity for growth, which was achieved by implementing medical and regulatory units which helped the company exceed the average growth rate in the Indian pharmaceutical industry. One of the challenges faced by Gulati was Lilly’s name was not commonly known amongst doctors in the market. Gulati and his team came up with the idea of using Ranbaxy’s name to lead as a foot in the door, and helped the company gain brand recognition. Also Gulati faced the challenge of trying to distribute a product that was already being sold amongst manufacturers. Through marketing and establishing trust with the doctors the company was able to establish their presence in India. The initial start up of the joint venture was faced with constant challenges, many in the form of government regulations but because of the functional working relationships between Mascarenhas and Gulati, the JV reached their break-even point in 1996 and soon realized profitability. With the growth of the pharmaceutical market the company also went through significant changes to keep up with innovations. New managers were introduced during the course of these changes and launched multiple new successful units, which saw a steady annual growth rate of 8 percent. The joint venture also became the world’s 12th leading pharmaceutical supplier in over 150 countries by 2001, and continuously developed new drugs through extensive research and development. Overall the performance of the IJV was a success. Each company learned from the joint venture that marketing network was important to have in order to enter the market in India. They also learned the importance of patent protection and how much a role the government can play in the protecting that proprietary knowledge. A patent is needed in order to price their products, and to protect their innovation for a certain time. When they learned the patent laws changed in India, it encouraged them to establish a joint venture there. The experience brought about by the international joint venture helped both companies enhance its overall market line and its potential of innovation and discovery. Eli Lilly and Company gained experience in the market perspective of Asian countries while establishing India as their hub. Also they gained significant experience in how to introduce their products within a market where they were not commonly known. Overall Eli Lilly Ranbaxy gained vital cooperation and communication amongst each other. Establishing a very accessible management staff contributed to the early on success of the joint venture. The commonality of the two companies also created ease within the company and allowed the company to grow in profits and outputs without any disruption or disagreements. Though the two companies have established a very successful lucrative company amongst the pharmaceutical industry the action that would be wise to do is to establish a 100% wholly owned subsidiary for Eli Lilly. The main reason for the they separation, is that each company started to focus on different objectives when the industry started to grow, Ranbaxy focusing on generics and Lilly focusing on research and development. To implement this action Eli Lilly would have to buy out Ranbaxy’s stake within the company. With Indian regulations favoring towards a more foreign owned market, this strategy would allow Eli Lilly total ownership and control over their present and future products specifically because of enhanced patent protection for the pharmaceutical industry. Though this is action could lead to potential profits in research and development for Lilly, the implications of these actions could come with potential losses, not factoring in the cost of the buyout. If the IJV were to break apart there is no clear explanation on the future financial outlooks of their company. Furthermore, it can create an unforeseen competition. However, it would allow each company to focus on their own agendas and it would also inject much needed cash flow for Ranbaxy and allow them to concentrate on the generic market. In order keep up with success a company must keep up with the market, and the market was clearly leading Lilly into the path of a fully owned subsidiary. There are risks associated with this but because the JV was already in such a strong position and aided by the new laws, the potential profits of this action is well worth the consideration.

The Heroes Living Among Us Essay Example | Topics and Well Written Essays - 750 words

The Heroes Living Among Us - Essay Example In a broader term, anyone who puts his or her life in danger to save the lives of others can be considered as a hero. The heroes exist around us. They are from us and are not supernatural beings, but they try to do what others get afraid of. Now let us analyze what qualities are possessed by a hero. To my mind, someone who goes over and above what is expected of him, beyond his determined duty in order to help those who are in need can be categorized as a hero. The police officers can also be regarded as heroes, who take significant risk of their lives to fight against the outlaws and capture them to disarm and safeguard other people and their lives. Take the example of a police officer who dives into the deep sea just to save the inmates of a sinking car or who fights bravely against the terrorists. We may always find heroic police officers passionate, loving and helpful to others who are in need. There are certainly risks involved with being a police officer as he has to do many jobs that help society, but are dangerous (such as roofers and fishers) (Bargainnier & Dove 39). With the benefits that so many cops get and the obvious reasons to go into law enforcement (there is very high competition right now), there are also many risks involved. There are numerous examples of courage that are shown by the police personnel who sacrifice their lives to save the lives of others at the debacle of World Trade Center. The name of Benjamin Clark was very famous due to his courage that saved hundreds of lives in the South Tower. We rightly admire the people who are Marines, firefighters and cops as they rush to various scenes in emergency to save the lives and property of the victims (Bargainnier & Dove 47). It is right to honor the courage of people of the mentioned services who showed their bravery at gory incident of 9/11. The act of government to confer them with highest award of the country would definitely encourage others to follow their suit. Their

Derrida Essay Example | Topics and Well Written Essays - 750 words

Derrida - Essay Example Further, Derrida asserts that â€Å"all of these aspects are linked with presence and more valued or treasured aspect than the other, which is connected with absence† (Derrida 33). Deconstruction theory presents the metaphysics of presence by locating its ideal binary oppositions and illustrating the speciousness of their order by refuting the potentiality of understanding the superior or powerful element of the hierarchy or order in the absence of its inferior or less powerful counterpart. Refuting an inner or intrinsic and absolute implication or meaning to one of the aspects of the order or hierarchy ‘diffarence’ is unraveled. In this case, Derrida asserts that difference refers to the perceptual sequence of contacts between existence or presence and absence. In this sense, an idea is constructed, understood, and located in terms of what it is not and self-efficient implication is never attained. It is important to note that Western language and thought have al ways been at the center of in determining absolute truth. This presents hurdles or limits on what humans can think or believe. It offers a platform for existence or being and for knowing (how people think). Deconstruction theory failed to identify if God plays a role in determining the absolute truth, which neglects the concepts of uncertainties. Instead, Derrida states that any concept of a fixed center was a structure or configuration of authority imposed on people by their past or by societal institutions (Silverman 44-45). Derrida’s deconstruction theory aimed to call for re-evaluation and re-assessment of all western ideas and values founded on the Kantian critique of human though or reason. Deconstruction principles were built on elemental oppositions, which all dialogue has to highlight if it aims to make reasonable arguments and sound decisions. This is because identity is perceived as constructs, which are in a position to generate meaning via the interplay of differ ence within a scheme of different signs (Derrida 111). Critique of post structuralism movement Post modernist philosophers such as Nietzsche believed that the earth is full of disorder or confusion and it has no objective or aim. Post structuralism refutes the concept of a literary text containing a solitary purpose or meaning or a single being or existence. Instead, post structuralism advocates that every person or reader establish a new and personal meaning, purpose, and being/existence for any given text. Post structuralism has been criticized for the failure to address questions from a realist perception. Post structuralism does little to explain the self-reflective celebration, which gives an individual the freedom to decide and choose any or all subject positions. Post structuralism dismisses the ability of people to learn and understand the world as an entirety on the basis that it is a contemptible effort to construct or constitute grand narratives (Besley 65-69). Derridian ideas reject these arguments and assert that people should be given opportunity to reason or think for themselves. Foucault and his views as a post structuralist and what he says about language or feminism Foucault based his arguments about post structuralism

Which is bigger Feel the Fear or The Giant Essay

Which is bigger Feel the Fear or The Giant - Essay Example Findings also indicate that the maximum and minimum heights for the Giant coaster are 36.434 metres and -96.434 metres. The difference between maximum and minimum heights is 132.868 metres. The analysis indicates that the dimensions of the rectangular enclosure that will give maximum possible area are 51 metres by 51 metres. The maximum possible area of the enclosure will be 2601 square metres. The analysis also indicates that the dimensions of the snack box that would give the maximum volume are 6.67 cm x 13.33 cm x 26.67 cm. The maximum volume of the snack box will be 2370.37 cubic cm. A mathematical model is a description of a system using mathematical concepts and languages. It is a mathematical representation of the relationship between two or more variables relevant to a given situation or problem. Mathematical modelling is the process of developing a mathematical model. It provides a method for solving problems mathematically. It is used to describe a real - world event, to investigate important questions about the observed world, to explain real-world event, to test ideas and to make predictions about the real world (Berry & Houston, 1995). In this report, mathematical modelling will be used to investigate the difference between maximum and minimum heights for the Feel the Fear coaster and the Giant coaster using differentiation, and maxima and minima concepts. The differentiation, and maxima and minima concepts will be also used to find the length and width of a rectangular enclosure for a given fixed fencing of 100 metres so that the enclosed area is maximized. The differentiation, and maxima and minima concepts will be used to determine the dimensions of a snack box from a 40cm by 40cm cardboard that would give maximum possible volume In this report, I used differentiation, and maxima and minima concepts to find the answers. The maximum and minimum heights for the Feel the Fear coaster

Review of the Book Economics in One Lesson Essay

Review of the Book Economics in One Lesson - Essay Example Unfortunately, most of the time this fact is always hidden because bad loans made by the government are hidden in most federal spending. On the other hand, when banks collapse due to bad loans, it is announced all over the news. Political considerations further hide the bad loans as a result of government lending. This does not happen in the private sector unless the firm in question is affected by a politically motivated legislation. The community reinforcement act is an example of a legislation that advocates for loans to individuals who do not qualify. The book cites the Bush administration endeavors to ensure that banks lend more money. Based on the current times, Hazlitt argues that tariffs such as NAFTA are harming the economy. Hazlitt states that both consumers and producers are hurt by the tariffs. His argument is the opposite of the common notion that tariff affects consumers only. He explains that tariff forces consumers to pay much higher than they could have had to pay wi thout it. This means the extra dollar spent due to the tariff could have been used elsewhere. Therefore, this denies producers of other goods and services that dollar. Tariffs are aimed at protecting local industries against competition from foreign goods. On the other hand, imports are good because they provide other countries with local currency necessary for buying domestic goods Hazlitt addresses the economic impact of government actions and remains silent on protectionism due to national security. He states that the real gain from foreign trade for any country lies in its imports and not its exports (Tom the Redhunter para 11). He supports his statement by arguing that businessmen imports products because they are cheaper for the consumers compared to domestic products.... This paper offers a comprehensive review of the book Economics in One Lesson by Henry Hazlitt. The book introduces the common man to simple and clear economic thought. The author does not object public program spending but rejects the use of public projects as a plan of injecting money into the economy. He argues that public projects should be justified based on their importance to the economy. Based on the current times, Hazlitt argues that tariffs such as NAFTA are harming the economy. Hazlitt states that both consumers and producers are hurt by the tariffs. His argument is the opposite of the common notion that tariff affects consumers only. He explains that tariff forces consumers to pay much higher than they could have had to pay without it. Hazlitt addresses the economic impact of government actions and remains silent on protectionism due to national security. He states that the real gain from foreign trade for any country lies in its imports and not its exports. The book also addresses the fallacy that cost of production determines the market prices. Hazlitt argues that demand and supply determines the market price. Bailouts are necessary to save collapsing industries. The book lays emphasis on the importance of extensive analysis of both primary and secondary consequences of proposed policies. The free economy needs to be revived by removing unnecessary government intervention but still maintain important interventionism. The government needs to learn from past mistakes so as to make better informed decisions later.

International Perspectives In Organisations Literature review - 1

International Perspectives In Organisations - Literature review Example The next sections of the discussion will emphasize on the constraints of different global cultures in the theoretical approach of management. The study will further illustrate the cross-cultural differences and its impact in management and leadership. The last section of the critical analysis will elaborate the effect of business downsizing on the organisational behaviour and sustainability. The argument of this article is based on the responsibilities of international corporations and organisations on the global population. In this argument Arnold (2012), has elaborated and defended the views that are supporting and promoting the role of transnational corporations and business entities as the agent of justice for the base of economic pyramid. This argument has explained the role of corporations in the reduction of global poverty and inequality. The author has also discussed two separate perspectives of normative legitimacy that support the role of corporations and other business entity as the agents to promote global justice (Arnold 2012). The first perspective focuses on the normative legitimacy of different international institutions which are responsible for governing various international trade regulations and business activities. Though this domain of normative legitimacy has accrued huge attention of political and legal scholars, the author of the article has pac ifically focused on the second perspective which evaluates the legitimacy of corporations in regards to its activities within global societies. This argument has detailed the importance of ethical and moral legitimacy of corporations in regards to their global activities (Buchanan and Keohane, 2006). According to the view of Palazzo and Scherer, (2006) moral and ethical legitimacy of organisations is not dependent on the legal and political norms but it is influenced by the deliberative communication process. During the explanation of the

Wk 5 discus Essay Example | Topics and Well Written Essays - 750 words

Wk 5 discus - Essay Example Since the relationship between the counselor and the individual is going well, the counselor should not have "pretended" that they knew about it. Instead, it should have been a topic that was discussed in the session. Resolving the presenting issues is not possible because of the lack of knowledge. A counselor in this situation must be careful because their ideas and values will be challenged by this practice. It is not likely that this woman will adopt the American way of being or that she will accept that she should not complete the practice. What the counselor can do is help her to examine the choice and all of the issues surrounding it but ultimately the client will need to make the choice. The counselor must be in an emotional space for themselves that allows the client to make her decision without coercion by the counselor. As much as this is a terrible and demeaning practice for women, it is not something that is going to change overnight. If the counselor can assist the client emotionally in going through with the process or emotions after it (if she decides to go through with it) this would be the most beneficial way for both the client and the counselor. Female circumcision is not right and it is terrible for the individual but it is something that many women are cul turally bred to

Nursing Burnout Essay Example | Topics and Well Written Essays - 3000 words

Nursing Burnout - Essay Example Professionals providing healthcare services with particular emphasis on the nursing profession are known to be a group of professionals with a high potential for developing burnout (Garrosa et al, 2008). The health care services environment that the occupation of nursing functions in, is an environment that makes high demands on energy levels and different levels of competencies, poses challenges to the personal values and faith, and despite best efforts frequent loss of life of the patients. All these experiences of can contribute to burnout in a nursing professional (Ewing & Carter, 2004). Burnout among nursing professionals can severely compromise the quality of health care that health care seekers receive leading to poor outcomes, making burnout among nursing professionals an issue of serious concern to the health care service sector and society (Sahraian et al, 2008). From Ilhan et al, 2008 come the figures that it is estimated that nearly forty percent of the nursing professionals suffer from burnout, with about twenty percent of hospital nursing staff planning to give up work within a span of one year. Garrosa et al, 2008, however, provide a lower estimate of the extent of burnout among nursing professionals at twenty-five percent. Irrespective of the variance on these figures, the significant feature that stands out is the high prevalence of nursing providing support to the general belief that the nursing profession is highly susceptible to burn out. Nursing professionals function in different areas of medicine and there has been evidence to suggest that there is a variance in the prevalence of burnout among the different areas of medicine that the nursing professionals function in. Sahraian et al, 2008, in their examination of the levels of burnout in the areas of internal medicine, surgery, psychiatry and burn wards and the factors that contribute to it, show that